For 8 months now I've been working with a book that strangely embodies the 12 attributes that $32 million-dollar author, Roger C. Parker, says is intrinsic to every meaningful non-fiction book. Sergeant to CEO: A Foster Kid's Lessons in Family, Fidelity, and Financial Success is authored by Sean P. Jensen, former USMC and Founder/Owner at Polu Kai Services, LLC. His book launches a FREE Kindle promotional today (December 11-15, 2015).
Advertising and buying psychology has morphed this last decade -- especially with the tools afforded us by online analytics -- it's at least possible to identify books that are in the running for making the notoriety lists. Using Parker's list of factors, I've listed the 12 reasons that Sergeant to CEO should be a best-seller in 2016:
1. It Focuses on Change.
Sergeant to CEO is the transformative story about the author's abandonment as the eldest of 3 children to the Florida foster care system. But it doesn't end there. Sean describes the positive changes that occured when his adopted parents came on the scene (especially his ability to initiate friendship and business). But it doesn't stop there. Sean describes his time in the USMC and how key figures in his life helped shape him into an industrious and responsible man. But it doesn't stop there. Sean describes leaving the structure of the Marines for the shaky civilian workforce. But it doesn't stop there. You get the point: Sergeant to CEO is about coping with change.
2. It Targets Readers
Sergeant to CEO wasn't written for everyone. It was written for struggling military veterans who are transitioning into the civilian workforce. It was written for the families and organizations that support them. It is for those who want to thrive despite the odds.
3. It's Action-oriented
Sergeant to CEO isn't simply a personal history. It's a book designed to light the fire under anyone who finds themselves in a tight spot and wishes to take responsibility for their destiny. It's written to encourage the high school graduate to continue pursuing their dreams (High School Dropout to CEO). It's for the housewife who might find herself buried under housework and childcare but who wants to better herself (Housewife to CEO). It's written for the inmate who "messed up" and wants to start a new life (Inmate to CEO). It's about getting off the couch and putting feet to our dreams!
4. It Invites Participation
Sergeant to CEO is about finding what you have inside you, pulling it out, and making it work for you. That's the way Sean has chosen to market this book: through the grassroots efforts of people. Go to his facebook page here & join the conversation! Better yet, go buy the book on Amazon here!
5. It "Chunks' Information
Have you ever been in the military? Have you ever run your own business? Sergeant to CEO doesn't just tell stories: it explains the difficulty of relationships, the complications of military life, the stresses of finding work, the hardships of a problematic economy (and sometimes in detail). You are sure to learn more about negotiating government contracts and spotting shady business partners than you expect.
6. It Uses Story-telling
Being a Native-Hawaiian, oral tradition flows through Sean's veins. He is the consummate storyteller, using deliberately vivid language to describe events as well as abstractions. A unique feature of Sergeant to CEO is that every chapter is full of engaging stories. That's what makes this book an emotionally-invigorating read!
7. Its Titles Are Descriptive
Sergeant to CEO uses the nautical imagery of the USMC and of Sean's Native Hawaii. With titles like "Setting Out on Rough Seas", "Storm Salvage", "Familiar Shores", "The Calm Before the Storm", and "Down to the Waterline", you get briefed on the emotional nature of the chapter before you even begin it. That's some great writing!
8. It's Written by a Non-writer
8. It's Written by a Non-writer
One of Sean's five-year goals was to write a book. He wasn't quite certain how to go about it & so initially linked up with Mark Baird of HirePatriots.com to help him tell his story. From there, I met Sean and have helped to round the book off and to determine the best way to get it to the public. Because Sean is not a writer, he has focused almost exclusively on getting his message out which is what makes this book so compelling.
9. It Was Written with a Purpose in Mind
Go here to find out Sean's purpose in writing his book. Sergeant to CEO is the outgrowth of hundreds of conversations Sean has had throughout the years. Each conversation has had a similar outcome ("You should write your story down...").
10. It's in Multiple Formats
Sergeant to CEO can be purchased through Amazon here in paperback and Kindle. Don't worry if you don't have a Kindle, because Amazon converts it into 8 other online e-readers (including Android and Iphone options). Additionally, if you want to ask Sean a question about his book, you can always contact him here. He will respond.
11. It Utilizes Continuous Marketing
9. It Was Written with a Purpose in Mind
Go here to find out Sean's purpose in writing his book. Sergeant to CEO is the outgrowth of hundreds of conversations Sean has had throughout the years. Each conversation has had a similar outcome ("You should write your story down...").
10. It's in Multiple Formats
Sergeant to CEO can be purchased through Amazon here in paperback and Kindle. Don't worry if you don't have a Kindle, because Amazon converts it into 8 other online e-readers (including Android and Iphone options). Additionally, if you want to ask Sean a question about his book, you can always contact him here. He will respond.
11. It Utilizes Continuous Marketing
Would you believe that this is the one of several "launches" of Sergeant to CEO? And so it is with each new audience: communicating in a way that each can understand. And so one launch can't be enough!
12. Its Longevity
Only time will tell. Sergeant to CEO has been around for 2 years, quietly percolating into its current formats. Before that, Sergeant to CEO was developed during the stormy years of Sean's company Polu Kai Services, LLC. It's likely that this launch will result in Sean doing some traveling and speaking. Only time will tell! (Listen to one of his interviews here).
So there you have it. If you want to be in the running for a decorated book, make sure that your book includes these 12 attributes. If that's too conceptual, then simply get Sean's book, Sergeant to CEO, here and read it to get a better understanding. Believe me, you won't be disappointed!
Sergeant to CEO is FREE on Kindle from December 11-15, 2015.
Robbie Grayson
Founder/CEO
TraitMarker & Traitmarker Books
traitmarker@gmail.com
